Vol. 27 No. 3 (2025): Perspectivas críticas de abordagem da Publicidade - A embalagem do Sistema 40 anos depois

DOI: https://doi.org/10.54786/revistaeptic.v27i3

Published: 2026-01-28

CAPA

• 

  Cover - v. 27, n. 03, set.-dez., 2025

  Revista EPTIC

  1

  • PDF (Português (Brasil))

EXPEDIENTE

• Office - v. 27, n. 3, sep.-dec., 2025

  Journal EPTIC

  2

  • PDF (Português (Brasil))

SUMÁRIO

• Summary - v. 27, n. 3, set.-dez., 2025

  Revista EPTIC

  3-4

  • PDF (Português (Brasil))

APRESENTAÇÃO

• Presentation v. 27, n. 03, set.-dez., 2025

  Journal EPTIC

  5-6

  • PDF (Português (Brasil))

DOSSIÊ TEMÁTICO

• Presentation of the Thematic Dossier ‘Critical perspectives on advertising - The packaging of the System 40 years later’

  Laura Wottrich , Glícia Pontes

  7-10

  • PDF (Português (Brasil))

• “Advertising has a language that is closely linked to the dominant social dynamics”: interview with Maria Arminda do Nascimento Arruda

  Maria Arminda do Nascimento Arruda , Glícia Pontes, Laura Wottrich

  11-23

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.54786/revistaeptic.v27i3.24134

• Maria Arminda do Nascimento Arruda: developing the Sociology of Culture from the legacy of the Paulista School of Sociology

  Maria Eduarda da Mota Rocha

  24-34

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.54786/revistaeptic.v27i3.24136

• Arruda´s book inagurates the scientific approach to Advertising

  Roseméri Laurindo

  35-41

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.54786/revistaeptic.v27i3.24137

• Is the packaging still shiny? – Advertising and the structural crisis of capitalism Publicidade e crise estrutural do capitalismo

  Rodolfo Rorato Londero

  42-55

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.54786/revistaeptic.v27i3.23129

• The packaging of the new system consumption, identities and activism in an increasingly complex world of dispute

  Bruno Pompeu, Izabela Domingues

  56-70

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.54786/revistaeptic.v27i3.23485

• portogues relatos da mulher trabalhadora em publicidade

  Ana Clara Vieira, Guilherme Libardi

  71-85

  • PDF (Português (Brasil))

• Contributions to an expanded understanding of advertising in relation to sustainability

  Julia Capelaro

  86-100

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.54786/revistaeptic.v27i3.23490

• Anti-Racist Advertising in Brazil between Ruptures and Ambivalences A Historical-Longitudinal Analysis of the Presence of Black People in Television Commercials in the Pre- and Post-Racial Equality Statute Contexts

  Francisco Leite, Leandro Leonardo Batista, Angelica Souza, Lunalva de Oliveira Mendes Lima

  101-122

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.54786/revistaeptic.v27i3.23484

• “Freedom has a cost”: Algorithmic aesthetics of inclusion, consumption, and the commodification of diversity

  Leonardo Mozdzenski

  123-137

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.54786/revistaeptic.v27i3.22918

• If you don't warn me, I'll follow hegemonic standards notes on the production of inclusive advertising content by generative artificial intelligence

  Eduardo Zilles Borba, Hugo Machado Nogueira

  138-155

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.54786/revistaeptic.v27i3.23427

• The Platformization of Advertising Influence and Its Role in Surveillance Capitalism Infrastructure, Markets, and Governance

  Anna Bentes

  156-168

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.54786/revistaeptic.v27i3.23463

• Funções estruturantes da publicidade plataformizada no ecossistema da desinformação

  Marcelo Alves dos Santos

  169-184

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.54786/revistaeptic.v27i3.23430

• Advertising Writing and art direction 40 years later…

  Maria Cristina Dias Alves, Juliana Petermann

  185-200

  • PDF (Português (Brasil))

  DOI: https://doi.org/10.54786/revistaeptic.v27i3.23487

APOIO

• Support v. 27, n. 03, set.-dez., 2025

  201

  • PDF (Português (Brasil))