TripAdvisor’s Collective Representation on Beach Bars: the case of Aracaju-Sergipe

Authors

  • Marina de Souza Sartore

DOI:

https://doi.org/10.21669/tomo.v0i0.6716

Abstract

In Aracaju, Brazil, beach bars are a major touristic attraction. In this article, reviews of beach bars published in TripAdvi- sor are considered as Collective Representations expressing a shared agreement about what it means to go to a bar on the  beach  sand.  Two  hundred  reviews  concerning  the  two best TripAdvisor ranked beach bars in Aracaju were manu- ally analysed. The resulting framework gives emphasis to be- ach bars’ food, service and structure and is also permeated by descriptions about the user’s experience and their general impression of the bar. Reviews regarding prices and the loca- tion are marginal. The least cited aspect concerning the beach bars were their surroundings, such as the sea and the beach, demonstrating a direct association with consumption in the bars, as well as a dissociation with the perception of an inte- raction with nature.

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Published

2017-06-29

How to Cite

Sartore, M. de S. (2017). TripAdvisor’s Collective Representation on Beach Bars: the case of Aracaju-Sergipe. TOMO Review. https://doi.org/10.21669/tomo.v0i0.6716

Issue

n. 30 (2017): jan./jun.

Section

Article

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