The Social Construction of a Personal Services Market

Authors

DOI:

https://doi.org/10.21669/tomo.vi36.11783

Abstract

The article deals with the social construction of a personal services market from the perspective of Sociology and Anthropology of Economics, which postulate that the economy is immersed in the social and the markets are diverse because they are historical, social and political constructions. Personal service providers call themselves personals, the services offered are personal and tailor-made, requiring face-to-face interaction, a close relationship crossed by the economic. This finding led me to question what kind of adjustments and how the compositions are made in the professional daily life of the personals with their clients so that the relationship remains adjusted. So to think about how these adjustments occur I bring the concept of relational work, as a conceptual resource, which is defined as an effort (of adjustments and compositions) that people have to do for make this personal service market possible.


Keywords: Provision of personal services. Personal consultancy. Custom Proximity relations. Relational work.

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Author Biography

Maria Luísa Célia Escalona de Dios, Pontifícia Universidade Católica do Rio Grande do Sul - PUC/RS

Pós-doutorado em andamento na Pontificia Universidade Católica do Rio Grande do Sul e doutorado em Ciências Sociais na mesma iinstituição. Periodo de estagio doutoral na École des hautes études en sciences sociales - EHESS. Mestrado em Antropologia na UFRGS. Foi docente nas instituições IPA/RS, SENAC/RS , SENAI/RS e Uniasselvi. Área Antropologia e Sociologia da Economia e Antropologia e Sociologia da .

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Published

2020-02-01

How to Cite

Dios, M. L. C. E. de. (2020). The Social Construction of a Personal Services Market. TOMO Review, (36), 231–266. https://doi.org/10.21669/tomo.vi36.11783

Issue

No. 36 (2020): jan./jun.

Section

Artigos Livres

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