The social construction of the social networking device market: the contribution of economic sociology to the applications of affective relationships

Authors

  • Maria Chaves Jardim
  • Paulo José Carvalho Moura

DOI:

https://doi.org/10.21669/tomo.v0i0.6712

Abstract

This article shows the preliminary results of our research about the matching apps market, which were carried out through par- ticipation in the Badoo and Tinder apps, interviews with their users, and data collected from the Empowered Women group. Its  theoretical  inspiration  brings  concepts  and  insights  from the Economic Sociology, and also dialogues critically with Eve Illouz’s book The love in time of capitalism. The first results show that the application success is due to the fact that applications are embebbed in common sense values, therefore applications would not create common sense but are inspired by it to achieve their success with users. In turn, identify that users make affec- tive choices in applications driven by their habitus cognitive de- vices (habitus orchestration).

Downloads

Download data is not yet available.

Downloads

Published

2017-06-29

How to Cite

Jardim, M. C., & Moura, P. J. C. (2017). The social construction of the social networking device market: the contribution of economic sociology to the applications of affective relationships. TOMO Review. https://doi.org/10.21669/tomo.v0i0.6712

Issue

n. 30 (2017): jan./jun.

Section

Article

License

TOMO journal adopts the Creative Commons CC-BY 4.0 license which allows:

• Share: copy and redistribute the material in any medium or format.

• Adapt: remix, transform, and create from the material for any purpose, even commercial.

Authors who publish in this journal agree to the following terms:

a) Authors retain copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons which allows sharing the work with acknowledgment of authorship and initial publication in this journal.

b) Authors are authorized to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg, publishing in an institutional repository or as a book chapter), with acknowledgment of authorship and initial publication in this journal.

c) Authors are allowed and encouraged to publish and distribute their work online (e.g., in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes, as well as increase the impact and citation of the published work (O Efeito do Acesso Livre).