Contributions of value co-creation from VGIs to planning and managing tourism in São Cristóvão/SE: analysis of Instagram comments
DOI:
https://doi.org/10.33467/conci.v6i.20090Keywords:
Digital platforms, VGIs, co-creation of value, planning and management, São CristóvãoAbstract
This research considers the relevance of collaboration in tourism in its various instances (environmental, social, economic, and commercial), supported by digital platforms and the use of available voluntary content. In this sense, we evoke the theory of co-creation of value (Phahalad; Rasmaswamy, 2004; Vargo; Lusch, 2008), to highlight that collaboration happens synergistically through the valorization, by managers, of the information produced by consumers about their services and/or products. Thus, we relate the production of voluntary information (VGIs) as devices for co-creation of value in publications about tourism on the Instagram profile of the Municipality of São Cristóvão/SE. To this end, it seeks to point out how the elaboration of VGIs by tourists and residents on the Instagram of the Municipality of São Cristóvão/SE, as a mechanism of co-creation of value, can contribute to the processes of planning and management of local tourism. In this way, it was decided to adopt the exploratory and descriptive research, with qualitative approach, bibliographic survey, and analysis of the profile of the Instagram of the Municipality of São Cristóvão. It was found that the lack of information about the destination, as pointed out by tourists and residents of São Cristóvão, is a latent problem that lasts for a long time, suggesting the valorization of the evaluations/comments as a source of relevant data to assist the processes of planning and management of tourism.
Downloads
References
ADRIAN, F. P.; KAJ, S.; PENNIE, F. Managing the co-creation of value. J. of the Acad. Mark.Sci, n. 36, p. 83-96, 2008.
BENI, M. C. Análise estrutural do turismo. 12. ed. rev. São Paulo, SP: Editora Senac, 2007.
BUHALIS, D.; LAW, R. Twenty years on and 10 years after the Internet: The state of eTourism research. Tourism Management, p. 1-31, maio/ago. 2008.
CAMPAGNA, M.; MASSA, P.; ROBERTA, F. The Role of Social Media Geographic Information (SMGI). Geodesign. Journal of Digital Landscape Architecture, p. 161-168, 2016.
GOODCHILD, M. Citizens as Voluntary Sensors: Spatial Data Infrastructure in the World of Web 2.0. International Journal of Spatial Data Infrastructures Research, v. 2, p. 24-32, 2007.
JHONSON, A. G.; NEUHOFER, B. Airbnb – an exploration of value co-creation experiences in Jamaica. International Journal of Contemporary Hospitality Management, v. 29, n. 9, p. 2361-2376, 2017.
KHANZODE, K. C.; SARODE, D. R. D. Evolution of the world wide web: from web 1.0 to 6.0, International Journal of Digital Library Services, v. 6, n. 2, p. 1-11, 2016.
MARCONI, M. A.; LAKATOS, E. M. Fundamentos de Metodologia Científica. 5. ed. São Paulo: Atlas, 2003.
MAIA, T. R.; MENEZES, B. S.; FARIAS, F. G.; GOMES, D. W. R. o Uso do Instagram como Ferramenta de Marketing: um estudo de caso em empresas do ramo de moda. FACEF, v. 21, n. 1, 2018.
MATHIS, E. F.; KIM, H. L.; UYSAL, M.; SIRGY, J. M.; NINA, K. P. The effect of co-creation experience on outcome variable. Annals of Tourism Research, n. 57, p. 62-75, 2016.
MEDEIROS, F. F. Fama e engajamento no Instagram: as celebridades e a convocação de públicos. RuMoRes, v. 10, n. 19, p. 158-173, 2016.
MENDES FILHO, L. A. M. Empowerment in the context of User-Generated Content in the Travel Industry: A research model proposal. Journal, n. 27, p. 4-20, 2014.
OLIVEIRA, S. A. Indicadores de Maturidade das Plataformas de Mídias Sociais: instrumento de estratégia de marketing de relacionamento para as pequenas e médias empresas Goiânia. 2016. Dissertação (Mestrado em Administração) – Faculdades Alves Faria, ALFA, Goiânia, 2016.
PAES, T. A. A.; LADEIRA, R; LAROCCA, M. T. G. Destinos turísticos e a sua relação com o processo de cocriação de valor e o marketing de experiência: uma visão bibliográfica, Caderno Virtual de Turismo, v. 20, n. 1, p. 1-16, 2020.
PAYNE, A. F.; STORBACKA, K.; FROW, P. Managing the co-creation of value. J. of the Acad. Mark. Sci., v. 36, n. 1, p. 83-96, 2008.
PHAHALAD, C. K.; RASMASWAMY, K. The future of competition: co-creating unique value with customers. Havard Business School Press: 2004.
SANTOS, C. A. J.; CAMPOS, A. C.; RODRIGUES, L. P. Planejamento e gestão do turismo em Patrimônio Cultural da Humanidade: uma análise sobre São Cristóvão/SE, Brasil. In: HENRIQUES, C. H. et al. Turismo & história [recurso eletrônico]: perspectivas sobre o patrimônio da humanidade no espaço ibero-americano. Caxias do Sul, RS: Educs, 2020. p. 237-260.
VARGO, S. L.; LUSCH, R. F. Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science, v. 36, p. 1-10, 2008.
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Pedro Henrique Jesus Santos, Cristiane Alcântara de Jesus Santos, Antonio Carlos Campos
This work is licensed under a Creative Commons Attribution 4.0 International License.
ConCI adopts the CC BY 4.0 License 
, where licensees have the right to copy, distribute, display and perform the work and make derivative works from it, provided that due credit is given to the author or licensor.
ConCI considers that the author holds the copyright on his/her production, but the author must agree to grant the journal the right to the first publication. In addition, the author must agree that:
• in any publications in institutional repositories, book chapters or other productions resulting from works published in ConCI, due credit must be given to the initial publication.
• are authorized to publish and distribute their work online (eg, in institutional repositories or on their personal page) at any time before or during the editorial process, as this can generate productive changes as well as increase the impact and citation of the work published by ConCI.
Licenciada por 